Holly Whittaker is a content marketeer and brand strategist from Sydney, Australia with over 7 years of experience in strategic communications. Initially building the foundations of her skillset in agencies, this propelled her into the B2B SaaS scale-up world. Here, is where she gets to ask all the 'why's,' hone-in on data-driven insights and produce content that, not only assists in business direction, but brings added value to the end-user. Her passion lies in driving public discussion and interest towards more people-first organizational operating models. This includes diving into trending public opinions, behaviours and the various ways companies are experimenting with hybrid and remote work to address these.