Dr. Petra Wüst is a self‑branding and self‑marketing expert, consultant, and author who helps professionals and high‑performance teams become visible, trusted authorities within their organisations. With more than 18 years of international experience as a trainer, speaker, and coach, and as a lecturer at the University of Basel, she supports teams in moving from execution to true strategic partnership. Her work focuses on clarifying real contribution, strategic value, and confident communication—always grounded in integrity, substance, and impact rather than empty slogans.