Investing your reputation in others is a powerful leadership strategy. By actively advocating for others, you not only help them grow but also build a strong professional network based on trust and mutual success. In this Virtual Classroom, you’ll learn how to identify opportunities to support others’ career development, advocate effectively, avoid common pitfalls, and apply practical techniques for sponsoring and endorsing team members.
About the Expert
Dr. Petra Wüst heads the consulting firm Wüst Consulting GmbH in Basel. She is an expert in self-branding and self-marketing and has worked internationally as a trainer, speaker and coach for 20 years. She also teaches at the University of Basel and is the author of several renowned books. In her current work, she focuses on Team Branding, merging team building with strategic positioning to create high performing teams.
