Sports Development, Law And Commercialization

( 11 )
76 pages
This book is ideal for sports managers, administrators and sports organisers running a sports club or institution.
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Sobre el autor

I’m a lecturer at the North-West University, Potchefstroom Campus in South Africa. I have a honours degree in Sports Management as well as in Recreation. Last year I’ve finished my MBA (Master’s Degree in Business Administration) and this year I have registered for my Doctorate in Sports Management. T...


This book is ideal for sports managers, administrators and sports organisers running a sports club or institution. People who would like to start a new club from scratch will also benefit from this book. This book can teach you about how to develop a sports club, what laws to apply and how to market your club successfully. This book also outlines sports contracts and how to prepare a contract according to the law.

  1. Sports Development
    1. Introduction
    2. The Influence Of Social Institutions On The Development Of Sport
    3. Functions Of Sport
    4. The Sports Development Process
    5. Planning In Sport
    6. Planning For Sports Development
  2. Section B: Sports Law
    1. The Law As It Applies To Sport
    2. Introduction
    3. The Making Of Law
    4. South Africa And The Rule Of Law
    5. South Africa’s Bill Of Rights
    6. Sport And The Law
  3. Legislation And Sport Clubs
    1. Introduction
    2. What Is A Sport Club?
    3. The Constitution Of A Sport Club
  4. Sports Injuries And The Law
    1. Introduction
    2. Criminal Law
    3. The Law Of Delict
  5. Disciplinary Proceedings In Sport
    1. Introduction
    2. Disciplinary Code
    3. Procedural Fairness
  6. Sports Contracts
    1. Introduction
    2. What Is A Contract?
    3. Requirements For A Valid Contract
    4. Offer And Acceptance
    5. Formation Of The Contract
    6. Breach Of Contract
    7. Termination Of Contracts
  7. Sport And The Law Of Employment
    1. Introduction
    2. Types Of Legislation Relevant To Employment
    3. Statutory Body – Ccma
    4. Types Of Working Relationships
    5. Employment
    6. The Contract Of Employment
    7. Unfair Conduct On The Part Of The Employer
  8. Section C: Sports Commercialisation
  9. Sponsorships
    1. Introduction
    2. Sponsorship vs Advertising
    3. How To Obtain A Sponsorship
  10. Sports Marketing And Market Segmentation
    1. Introduction
    2. What Is Sports Marketing?
    3. The Sports Marketing Environment
    4. Market Segmentation
  11. The Marketing Mix
    1. Introduction
    2. The Sport Product
    3. Price
    4. Promotion
    5. Place (Distribution)
  12. Bibliography