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  1. Essentials of Marketing Research: Part I Shukla, P. (2002), “Managing Customer Expectations: The Ethical Way,” in Ethics in Management: Emerging Issues in the New Millennium, B. Prajapati (Ed.). North Gujarat University, India. 5.
  2. Essentials of Marketing Research: Exercises 2 Paurav Shukla Marketing Research Exercises 3 Marketing Research: Exercises 1st edition © 2014 Paurav Shukla & bookboon.com ISBN 978-87-7681-439-7 http://bookboon.com Marketing Research
  3. Essentials of Marketing Research: Part II Brighton, 29 Oct, 2008 Paurav SHUKLA Essentials of Marketing Research: Part II Measurement, Questionnaires, Analysis & Reporting 9 Measurement and scaling 1.
  4. Essentials of Marketing Research Shukla, P. (2002), “Managing Customer Expectations: The Ethical Way,” in Ethics in Management: Emerging Issues in the New Millennium, B. Prajapati (Ed.). North Gujarat University, India. 5.
  5. Introduction to Green Supply Chain Management ., & Shukla, V. (2017). Green supply chain management: an empirical investigation on the construction sector. Supply Chain Management: an International Journal.
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