Pricing is a difficult task for any company. It requires knowledge of your product's strengths and weaknesses, as well as what the competition offers. Pricing is difficult because it impacts the way customers see your company, and in some cases may likely determine if they buy from you or a competitor. Pricing is a sensitive topic for most companies, so getting it right isn't something to be taken lightly, especially if you are a global corporation. Steven Dickens has spent decades working with huge corporations in sales so sheds some light on this important subject here.
About the Author
Nathaniel Schooler - an engaging interviewer, writer and trusted adviser. IBM Futurist and LinkedIn Power Profile Award Winner.
He interviews amazing experts. People who have started, built and been part of some of the largest brands in the world and made a huge impact.
Prior experience taught him business communication is about real world relationships, (avoiding techno speak and meaningless jargon).