The commerce industry has matured. No longer are merchants amateur vendors or retail consumers without a vested interest in their online shopping experience. Today we have international giants, retailers with more generations of purchasing power than one can imagine and enough competitive edge to put all the traditional big box stores out of business for good! It’s an unprecedented challenge that is as inspiring as it is daunting. John Lawson knows this perfectly well because he’s been at this from the very beginning--literally pioneering many aspects of what commerce now takes for granted.
About the Author
Nathaniel Schooler - an engaging interviewer, writer and trusted adviser. IBM Futurist and LinkedIn Power Profile Award Winner.
He interviews amazing experts. People who have started, built and been part of some of the largest brands in the world and made a huge impact.
Prior experience taught him business communication is about real world relationships, (avoiding techno speak and meaningless jargon).
