Jeffrey Lipsius is an internationally recognized sales trainer and peak performance coach based in Los Angeles. He’s the Director and Co-Developer of The Inner Game School of Sales Leadership with Timothy Gallwey— “The Father of Modern Coaching.” Jeffrey is the author of the award winning book Selling To The Point. He trained salespeople for over 40 years. Jeffrey conducts workshops and seminars that show salespeople how to master peak selling performance. In his workshops, salespeople practice applying the principles presented in this book to their specific selling strategy.