James Sweetman is a highly-rated and well-respected Executive and Personal Coach, Trainer, Motivational Speaker, Author and Columnist.

A leading authority on Staff Engagement, Motivation and Leadership he works with individuals and groups supporting and challenging them to realise their potential.

James has twenty five years experience in business and prior to establishing his own coaching and training practice in 2003, he held senior positions in a number of blue chip companies, working in the areas of change management, sales and business development, and customer relationship management.

James completed a MBA (Masters of Business Administration) in 1998 receiving a first class honours for his thesis on the topic of Motivation. He is also a certified NLP (Neuro-Linguistic Programming) Master Practitioner.