Tony worked as a journalist before going into management, PR, communications and marketing. He has been a board director of Land Rover, BL Cars Europe, Dunlop Slazenger International, the Saudi Arabian National Guard Medical Service and Saatchi & Saatchi where he was Deputy Managing Director of the UK PR agency.

He and his wife formed their own management training, marketing and communications business, Positive Images, in 1988 and they have since worked for a wide variety of clients in the UK and overseas. One of his specialities is presentation and media interview training. He is a Visiting Lecturer at Brighton University Business School and at Thames Valley University where he is Course Leader on the CIPR’s post-experience Diploma.