Nicola (Nick) Bottai is a senior marketer with a blend of agency and client expertise, developed mainly in the EU. Passionate about strategy, innovation, and tech, he started his career more than 20 years ago and “surfed” the new digital marketing era, merging traditional marketing with digital. Today, he leads marketing units in the UK with a people-centric approach. From the customer perspective, by understanding them and using their insights to leverage brands internationally. From the teams perspective, by leveraging them by mentoring, coaching, and driving them to the best performance.