Jacob Vaidyan is a digital transformation advisor, working on technology led business transformation for over two decades. At enterprise software leader SAP, Jacob is a thought leader on technology, industry, business model and innovation. He works closely as a trusted leader and adviser with the executive team internally, with Customers and the wider ecosystem to drive mutual success in digital transformation. He has a breadth and depth of experience working with leading brands from around the world across a range of industries where he finds synergies between technology and business.