LinkedIn is one of the worlds top 3 social networks and by far the leading business and career network. Whilst most of us are happy to ‘play and learn’ as we get to grips with Twitter and Facebook, LinkedIn is different because the stakes are higher and you can’t afford to make mistakes. This book is designed to help you though the process of understanding how to use LinkedIn effectively. Whether you are new to LinkedIn or a typical user who knows they could do more, LinkedInformed is an essential read.
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The way we communicate has undergone unprecedented change over the last 10 years.
The facsimile (fax) machine has been relegated to the scrap heap, the amount of letters we send has decreased dramatically and even email is suffering a loss in popularity due to the amount of spam or irrelevant messages that fill up our inbox.
Social media however has become incredibly popular and especially the big three – Facebook, Twitter and LinkedIn.
LinkedIn is the dominant force in the business world with millions of professionals from all industries signing up to network online.
LinkedIn has proved to be an extremely useful tool for many individuals and organisations whether they be using it to market their products/services, develop wider networks, find and approach new customers or employees or whether they use it to obtain their next career move.
LinkedIn has been around since 2003 and it is here to stay. Its popularity continues to grow from strength to strength with over 2 new members signing up every second of every day!
If you are in business you are expected to have a profile on LinkedIn, it is almost obligatory these days so mastering its use is now an essential skill for everyone.
This book is designed to give you a quick and easy to understand guide on how to make the LinkedIn network work for you.
I hope you enjoy it…and happy networking!
- We all have to start somewhere
- Creating a great profile
- Connecting
- Taking things further
- Direct contact with key people in your network
- Indirect contact with the whole of your network
- Focused activity in a small number of key groups
- Research and Contact Groups (join plenty)
- Networking Groups (join very few)
- Monitoring certain activities of your connections
- Privacy setting
- Company Page
- Home
- Careers
- Products & Services
- Insights
- Showcase Pages
- Analytics
- Followers
- The 7 steps of ‘Social selling’
- Content
- Jobseeking tips
- Conclusion