Content marketing is the topic of various books, blogs, and courses. Still, many get it wrong. Content marketing is not only about getting the right words out there and pulling the right strings. It is all about building trust, relationship, and something that we call: “like me moment”. What’s good content worth if it doesn’t engage with the right people? Our book will help business professionals create a content marketing plan that talks directly to their ideal clients and helps the organisation reap financial benefits while improving its reputation.
About the Author
The author is Laura Farkas, a seasoned marketing professional and strategist. She has worked as a content marketer (writer and editor) as a freelancer for UK and US agencies, before she set up her own marketing agency. Laura has built a Lean marketing agency that focuses on clients’ needs and superpower, instead of using cookie-cutter options that rarely work.