The psychological theories and insights together with real-life case studies contained within this e-book, will equip businesses with the necessary armour in order to build a powerful market research or branding design intervention utilising ‘fast thinking’ the 3rd arm of data collection methods, namely, implicit research, and to merge this within current and future market research interventions in order to fully establish what people really think about a business’s brand, product or service.
About the Author
Dorothy’s empathic approach and enthusiasm about her work has provided her with opportunities to be invited to Europe, the USA and UAE providing specialist accreditations and training. She is also a guest speaker talking to Medical and MBA students on Emotionally Intelligence – What you need besides qualifications in the workplace.
Dorothy graduated with a BSc in Psychology at Goldsmith’s University, London, in 1992, and from there she undertook an MSc in Organisational Psychology which provided her with a solid foundation of both theory and practice of how best to help organisations and the people that work there to function in a healthy and productive manner.
In 2007, Dorothy’s work in helping others was recognised by winning the UK National Training Award. She has authored several books on various topics from Psychometric Testing, Coaching, Cognitive Behavioural Coaching for Anger Management, Psychopathic Leadership – The Good, Bad and Downright Ugly and Star Performers – How Emotional Intelligence Can Enhance your Career.
As well as offering psychological insights to companies, Dorothy coaches’ leaders to find their ‘true north’ and provides emotional intelligence profiling for private individuals.Dorothy is based in the UK.