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Principles of strategic management

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Language:  English
This book outlines the principles of strategic management – which are of immense importance in today’s complex business world - and will be useful to the students and practitioners of management.
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The strategic dimension of management has grown in importance over the last several decades, largely due to the increasing complexity of modern business organisations. It is therefore not a dimension which any contemporary manager or administrator can afford to ignore. In order to examine how today’s situation has arisen – with the emphasis being placed on strategic management – we must look back to the ‘roots’ of management thinking with regard to management as an integrated activity, and the various elements or functions of which it is composed. This book provides an insight into the principles of strategic management, and will be useful to the students and practitioners of management.

  1. The Process Of Management 
    1. Introduction 
    2. The Process Of Management 
    3. Fayol’s Elements Of Management 
    4. Contemporary Views On Management Functions 
    5. Planning In Management 
    6. Strategic, Tactical And Operational Planning 
  2. Meaning And Nature Of Strategic Management 
    1. Introduction 
    2. Definition 
    3. Need For Strategic Management 
    4. The Theorists And Their Theories 
  3. History And Relevance Of Strategic Management 
    1. Introduction 
    2. History Of Implementation 
    3. Strategic Planning 
    4. The Strategic Manager 
    5. Why Strategies Fail? 
  4. Corporate Objectives And Planning 
    1. Introduction 
    2. Corporate Planning 
    3. Corporate Objectives 
    4. Policies 
    5. Ethics In Business 
    6. Social Responsibility 
    7. Overview Of Corporate Planning 
    8. Factors In Corporate Planning 
  5. The Anatomy Of Implementation 
    1. Introduction 
    2. Strategy Implementation With Operating Plans 
    3. Setting The Stage 
    4. Setting The Right Priorities And Objectives 
    5. SWOT Analysis 
  6. Tracking Strategy Implementation 
    1. Introduction 
    2. Issues Involved 
    3. Complex Systems 
    4. Measurement Of Performance 
    5. Development Of Measurement Package 
  7. Implementing Strategy 
    1. Introduction 
    2. The Planning Group 
    3. Planning Group Working Sessions 
    4. Sponsor Approval And Plan Implementation Launch 
    5. Implementing The Operating Plan 
  8. Multi-Businesses 
    1. Introduction 
    2. The Corporate ‘Gap’ 
    3. Entrepreneurial Activity And Corporate Planning 
    4. Business Planning 
    5. How Should Multi-Businesses Compete? 
    6. The Corporate Centre 
    7. The Board 
    8. Integration Of Business Units 
    9. The Global Business 
    10. Strategic Alliances 
    11. Selecting Partners 
    12. Making Strategic Alliances Work 
    13. Alternate Corporate Strategies 
    14. The Final Stages 
  9. Small Businesses 
    1. Introduction 
    2. Entrepreneurs 
    3. Planning And Strategic Management In Small Firms 
    4. The Nature Of Strategic Management In Small Firms 
  10. E-Business 
    1. The Growth Of E-Business 
    2. Issues For New E-Business 
    3. Consolidation 
    4. Operational Efficiency 
    5. E-Business Strategies For Established Firms 
    6. Strategy Process And E-Business 
    7. Value Chain Analysis 

A very good basic strategic management text suitable for executive education and graduate master's programs.
Very creative and purposeful.
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About the Author

Manmohan Joshi

Manmohan’s interactive style and unique ability to engage with young as well as not so young has made him a very effective training facilitator. He has conducted a horde of training programmes in India and the Middle East. His deep insight into the culture of his home country – India – and that of the Middle East has made it possible for him to effectively engage audiences. He has also made presentations on various topics at International Conferences under the auspices of UNESCO, and ensured that his practical viewpoints are shared with a wide variety of audience.

Currently a Freelance Training Facilitator, Manmohan has authored several eBooks on Management and Education.

Having worked as Head of several educational and training organisations in India, Kuwait and Oman, he has specialised in training programmes for people in a wide variety of professions. He has also made a Webinar presentation on Personality Development organised by a US-based organisation.

An alumnus of Cambridge International College (UK), Manmohan also holds a Ph.D. in Management, and Masters in Business Management, Education and English.

Manmohan is currently India-based and conducts training programmes for college students, professors and management executives.

Among his other programmes the following are in much demand:

  • Soft Skills

  • Business Communication

  • Leadership & Teambuilding

  • Pedagogy of Teaching at college/school level

  • EMI (English as Medium of Instruction) Skills for college professors

  • Guidance and counselling in educational institutions