Personal Branding at Work is a book for mid-career employees seeking professional growth and opportunities for advancement. Learn what personal branding means, how it connects to your organization's brand, and steps you can take to make a better impression at work. By developing your personal brand, you will learn to communicate your value effectively to people you want to work with. Personal branding is a powerful tool for self-advocacy. Use the skills learned in this book to identify career growth opportunities and to find allies with shared values who can help with your professional goals.
About the Author
Ari M. Weinstein has been coaching working professionals for over 20 years. He has hired and developed award-winning staff in technology, finance, and operations where he has held leadership roles.In 2017, Ari was awarded recognition from the City of New York for his work as a volunteer career mentor.Today, Ari is an independent branding and business development coach. He specializes in personal branding for career professionals and executives. Ari teaches clients how to develop clear brand messaging about themselves and their goals, enabling them to achieve professional growth and success.