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International Business and Global Strategy

30 Reviews
(30 ratings)
8 Reviews
Language:  English
This eBook provides a simple and relevant resource on international business and global strategy for undergraduate, (post)graduate and MBA students around the world.
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This eBook provides a simple and relevant resource on international business and global strategy for undergraduate, (post)graduate and MBA students around the world. It provides concise explanations of relevant concepts, illustrated by focussed examples and implications for business. Summary boxes, online tools, exercises, mini-case studies, videos, and review questions support the learning process.

  • Author Bio
  • Reviews
  • Preface
  • Introduction
  • Part I: International Business
  1. Foundations of international business
  2. International business and globalisation
  3. International business and trade
  4. International business and investment
  5. Firms and international business
  6. Governments and international business
  7. Institutions and international business
  8. The world trade system
  9. The foreign exchange system
  10. The global financial system
  • Part II: Global Strategy
  1. Foundations of global strategy
  2. Regional and global strategy
  3. Global strategy frameworks
  4. Foreign market entry
  5. Industry and competition
  6. Resources and capabilities
  7. Institutions and ethics
  8. Organisation and structure
  9. Knowledge and innovation
  10. Alliances and collaboration
  11. Quizzes
  12. References
  • Endnotes
Very comprehensive.
Short and compact. really helpful to get an understanding with regard to previous situations! Nice book.
I think this book is written out very well - all the concepts are explained in simple understandable terms ! I would highly recommend this book for courses that are looking for a starting point in international business :)
Great explanation of concepts, very helpful for clarification and revision.
Great book, very helpful and concise.
This book was great in providing me with information about the key concepts in international business.
This eBook successfully helped me understand International business concepts and frameworks in depth, which also provided real life case examples. Moreover, the quizzes and feedback also allowed me to engage and learn proactively. I rate this book 5 stars as it benefited and helped me with my International business studies.
Clear and concise. Examples and interactive review questions helped to understand the concepts better.
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About the Author

Peter Zámborský

Peter Zámborský is a Senior Lecturer in the Department of Management and International Business at the University of Auckland Business School in New Zealand. He is also the director of an e-learning firm Featherlight Enterprises, the Editor of New Zealand Journal of Research on Europe and an Editorial Review Board member of the International Journal of Emerging Markets. Peter’s research focuses on foreign market entry modes, foreign direct investment spillovers and global innovation strategy. He has published in the areas of international business, management and economics. Peter is the co-author (with Alain Verbeke et al.) of Contemporary International Business in the Asia-Pacific Region (Cambridge University Press, 2019). He also published two electronic textbooks (, and several book chapters (Cambridge University Press, Springer) and cases (SAGE Publications). His recent research has appeared in Journal of Management and Organization, Global Economy Journal and Eastern European Economics. Peter was quoted by media including BBC and Wall Street Journal.