Events are a tried and tested method for businesses, associations and public bodies to reach and engage with their audiences. They are the ultimate live marketing experience.
Creating memorable events that deliver returns for the audience and organiser is, no easy task. This book helps give you the skills and confidence to thrive in this demanding world.
It is a one-stop real world ‘how to’ guide to designing, programming, planning, promoting and delivering inspiring, engaging and rewarding business event experiences. It is packed full of best practice advice, top tips and checklists.
About the Author
Chris Powell, Director of The Event Expert provides event management courses and event consultancy services covering all types of business, public and virtual events. As a 25-year career event professional, he has been helping his clients from the UK, Europe and the Middle East develop the ideas, skills and confidence to run successful and rewarding events.
He is a self-confessed event groupie...a lover of all thing’s events, speaker, blogger and author. With over 500 events delivered and 6000+ event managers trained he is above all else, an event practitioner.