It’s not just about the content you publish, it’s also about how you promote that content and what kind of conversations you have around it. If done right, this can be an effective way to reach new audiences and build trust in your brand. We need to make sure we know who our audience is and what they care about so that we can tailor the message accordingly. We need to measure everything – from clicks on links, shares on social media platforms, time spent reading articles or watching videos – so that we know which tactics work best for us. In this expert talk we dispel the many myths.
About the Author
Nathaniel Schooler - an engaging interviewer, writer and trusted adviser. IBM Futurist and LinkedIn Power Profile Award Winner.
Prior experience taught him business communication is about real world relationships, (avoiding techno speak and meaningless jargon).