Categories Pricing Corporate
Audio Learning

Creativity, Brand Narrative & the Power of Story

Hospitality Unlimited

26m 28s
Language:  English
What is the best way to creatively come up with new and fascinating concepts?
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Description

A viewpoint on the how-to brand in an increasingly digital world, the risks and dangers of focusing on functional differentiation, and the commercial benefits you could experience by utilising the power of stories. This talk also includes the personal story of founder Gijsbregt Vijn who answered the questions: How can a story make you more exciting and engaging as a brand? And what is the best way to creatively come up with new and fascinating concepts?

About the Author

Thom Roelofs