More than ever, stakeholders and shareholders are becoming more demanding, and it is becoming increasingly difficult to get buy-in, backing or support for a new business idea. This book will introduce you to some key questions and concepts to consider for you to summarise your new business idea succinctly so that it stacks up and persuasively communicates to stakeholders and investors exactly what you will offer (and need).
About the Author
Fraser Hay is a multi-award-winning entrepreneur, marketing consultant and coach and founder of itstacksup.com.
His pragmatic and practical approach to identifying and addressing marketing and entrepreneurial challenges has enabled owners, managers, and founders from over 40 countries around the globe to start and grow their business.
A professional keynote speaker who has presented on 3 continents, Fraser shares his 20 years of wisdom to help readers to identify and pursue and achieve their goals and objectives.