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The Business of Storytelling

How Storytelling Can Help You Succeed in Business and Life

Simon Hall
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58
Language:  English
All you need to know about storytelling, and how it can be your secret weapon in helping you succeed in life.
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Description
Content

Storytelling is the magic ingredient that can help you get on in life, from demonstrating leadership and establishing a reputation, to motivating a team, persuading and influencing, opening up opportunities, and attracting new business and partnerships.
Stories inspire interest, trust and loyalty. They can make the complex understandable, motivate staff, offer a competitive advantage, help you connect with an audience and stand out from the crowd.
So, now you’re convinced you need to become a master storyteller, this book will guide you through all you need to know about the beautiful art.

About the Author

Simon Hall is a Course Leader at the University of Cambridge, runs his own business communication agency, Creative Warehouse, and is a journalist, author, and business coach.

He teaches communication, media, business, writing, presentation, storytelling, and public relations skills at Cambridge, along with universities across England, for government departments, and companies.

Simon has a series of books on communication published, including - public speaking and presentations - writing blogs - how to secure media coverage - and leadership communication - along with eight thriller novels.


  • Overview
  1. The Hook
  2. Storytelling Structure
  3. Endings
  4. Want a Fight?
  5. Moonlight On Glass
  6. Give Me Space!
  7. Tricks of the Trade
  8. The Business of Storytelling
  9. The Story Only You Can Tell