Storytelling is the magic ingredient that can help you get on in life, from demonstrating leadership and establishing a reputation, to motivating a team, persuading and influencing, opening up opportunities, and attracting new business and partnerships.Stories inspire interest, trust and loyalty. They can make the complex understandable, motivate staff, offer a competitive advantage, help you connect with an audience and stand out from the crowd. So, now you’re convinced you need to become a master storyteller, this book will guide you through all you need to know about the beautiful art.
About the Author
Simon Hall is a Course Leader at the University of Cambridge, runs his own business communication agency, Creative Warehouse, and is a journalist, author, and business coach.
He teaches communication, media, business, writing, presentation, storytelling, and public relations skills at Cambridge, along with universities across England, for government departments, and companies.
Simon has a series of books on communication published, including - public speaking and presentations - writing blogs - how to secure media coverage - and leadership communication - along with eight thriller novels.