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Categories Corporate
Professional eBook

Standout, Sway, Spur

Cutting-edge Communication Secrets for Personal Branding

by Sujitha Jothi
36
Language :  English
Build a powerful personal brand in the AI age. Explore high-impact communication techniques and influencer secrets to go viral.
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Description
Content
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In Standout, Sway, Spur, Sujitha Jothi has analysed and distilled the findings of her decade-long research on world-class communicators, weaving together their insights and her own extensive experience as a content writer and journalist. Each chapter unlocks the powerful science behind captivating communication, revealing the cutting-edge techniques used by the world's best. By the end, you'll be brimming with confidence, ready to create content that builds your personal brand.

About the Author

Sujitha Tamil is an author and a freelance journalist with a decade of writing experience. She has a triple PG, M.A, PGDA and PGDHR. Her articles have appeared in The New Indian Express, Deccan Herald, The week. in, and so on. On Bookboon, do check out her other eBooks, Social Skills for the Future Workplace and Digital Detox: My Journey Towards Wellbeing.

  • About the Author
  • Introduction
  1. The What and Why of Personal Brand
    1. Power play, the real currency of the boardroom
    2. It’s the feeling
    3. From Follower to Leader
    4. The benefits
    5. An inspiration
    6. Time to act
    7. Social media posts matter too
  2. What Hooks?
    1. Silence
    2. Relevance and personalization
    3. Intrigue
    4. Emotion
    5. Congratulations
  3. Branding Like a Caveman
    1. A quick check before our stone age safari
    2. The savanna root to the social media jungle
    3. Three benefits of storytelling: 1: Super connector
    4. Image Builder
    5. Move minds, inspire action
    6. Action Points
    7. Congratulations
  4. High Impact Communication Techniques
    1. Welcome
    2. Tickling Your Audience’s Funny Bone for Brand Bonanza
    3. Elevator and an Elixir
    4. Aha! I get it now!
    5. Give Me an Experience that Shakes my Soul
    6. What next?
  5. Win Your Audience’s Hearts
    1. The science of connection
    2. The art of connection
    3. The Neuroscience of connection
    4. How Influencers Become Your Friends
    5. Unique and intimate
    6. How Top personal brands win our hearts
    7. Action points
  6. Inspire Your Audience
    1. Are you in?
    2. KIS
    3. Picture Inspires
    4. The Secret to Inspiring Action: Specificity and Small Steps
    5. A Copywriting Secret
    6. A short summary
  7. A Free Masterclass

Understand the importance of a personal brand and how it influences career advancement. Apply personalized and emotional content to engage with social media followers. Use storytelling to connect with others and inspire them to take action. Employ humor and relatable experiences to create memorable and impactful content. Implement clear calls to action and simple messages to motivate others towards a goal.

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About the Author
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Sujitha Jothi

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