Peter Freeth is a leading business coach, trainer, presenter, author and consultant who has a rare mix of communication, technical and business skills and an interest in learning and developing new tools and techniques that help others get the results they want, more easily and more often.
Sales can be scary. In any organisation, the sales people are willing to throw themselves to the lions, to risk rejection, to keep going even after hearing “no” and to face their fears, day after day. The best sales people might seem confident, but instead of being fearless, they have simply learned that their fears are a valuable source of information. To a professional sales person, information means advantage. In this book, you will identify and overcome the common fears that will derail the sales process and stop even the best sales people from building mutually valuable relationships.
Peter Freeth is a UK based international consultant, master coach, author and speaker who builds high performing cultures. He has written eighteen books and has worked with some of the world's most recognised businesses, doubling sales conversion rates, reducing graduate development time and achieving up to 700% increase in profitability. Peter is the host of Bookboon’s ‘In Focus’ podcast series.