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Lead Generation - A Primer

Create it as a program. Maintain it for ongoing revenue

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31
Language:  English
This book is brought to you by Dionne Mischler, CEO of Inside Sales by Design. It calls out viewing your lead generation efforts as a structured program to see an increase in results.
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Description
Content

This book is brought to you by Dionne Mischler, CEO of Inside Sales by Design, and 20+ year sales veteran. It calls out viewing your lead generation efforts as a structured program to see an increase in results. When we treat an effort as a program, our brains approach and think about the effort in terms of a structure, framework, leader, teams, strategic direction, and tactical execution. This eBook takes you from inception through execution and is full of templates, ideas, and tangible take aways to implement immediately to see results.

About the Author

Dionne Mischler has been running Inside Sales by Design for five years and counting now. She has been in sales and technology for the last 20+ years and has a successful individual career as well as in starting and growing sales teams in verticals spanning non-profit, IT consulting services, membership, hardware, software, staffing, and SaaS.
She is a member of the American Association of Inside Sales Professionals (AA-ISP) and leads the Orange Country, CA Chapter along with other dedicated sales professionals in the area.

  • About the Author
  1. Lead Generation – What is it?
  2. Who owns lead generation?
  3. Lead Generation Terminology
  4. Getting Started Strategically
  5. Getting Started Tactically
  6. Measuring Results
  7. Ongoing Lead Generation
  8. Ongoing Sales Skills Development
  9. Prospecting is a Process, Not an Event
  • Appendix A – Resources and References

About the Author
Dionne

Dionne Mischler