Laura Lozza is a business veteran with international executive experience, a successful entrepreneur and business consultant, an original leadership thinker and a much sought after Executive Coach.
Her background is rich and multicultural; a multilingual “serial expatriate” who
This book covers the difference between feedback (which is factual) and judgment or advice (which are opinions). It offers a simple 7-step guideline on how to give respectful and courageous feedback, with lots of practical examples, as well as a simple 7-step guideline on how to receive feedback without stress. Finally, this book provides a comprehensive perspective about the paramount importance of effective feedback exchange in the just started Fourth Industrial Revolution Era, where traditional performance appraisals gradually disappear, and instant feedback is becoming the new norm.
Laura Lozza gained a Master of Science in Industrial Chemistry at the Genova University (Italy) and then immediately joined Procter & Gamble as Technical Brand Manager; she then continued in P&G throughout a successful international career; she lived in the USA, in Germany and Belgium and gradually moved to more global and strategic positions that exposed her to a vast range of Asian, American and European cultures. When their two children reached school age, together with her Norwegian husband she decided to move the family to Norway and joined Norsk Hydro where she continued her international career in roles that included Business Development, Marketing and General Management. She had a further expatriate assignment in France and held significant P&L responsibilities in Africa.
Constantly eager to learn, develop and grow, Laura became very quickly fascinated by leadership studies from the early days in P&G, a passion that she continued to cultivate through extensive executive education (from IMD to Ashridge) and which culminated in Coaching studies and more recently in Applied Neuroscience studies, which were both instrumental to her decision, in 2010, to leave her corporate career and become fully engaged in coaching and leadership training. She founded Grooa, a partnership of international business consultants and coaches operating in Europe and has since successfully coached and trained in coaching skills hundreds of executives.
A member of ICF, she coaches in four languages (English, Italian, French and Norwegian) and she divides her time between the city life of Oslo (Norway) where Grooa is headquarted and the country life of Gemert (Netherlands), where her third husband has his origins.