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Expert Talk: Discussion with a Digital Innovator

Interview with Ana Milicevic

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53m 30s
Language:  English
In this episode, entrepreneur Ana Milicevic talks about her successful habits, data, working with her sister, and the trajectory of her career.
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Ana Milicevic is originally from Serbia but describes herself as a European New Yorker. She has been named by Business Insider as one of top 23 people who fix advertising and runs her own consultancy with her sister in the data space called Sparrow Advisers!  

Ana is an entrepreneur, media executive and digital data innovator. She and her team of strategic consultants work with companies across adtech, martech, ecommerce, and media on strategy, product, go-to-market positioning, new market launches, innovation, services and global field enablement. Earlier in her career she has held key leadership roles across product, strategy, technology, and services in early stage startups, high growth scale-ups, and established global companies like Adobe, SAS, and even included a stint at the United Nations.
There was a lot of serendipity involved in her career she admits, and we speak about how she helped bring the radio to the internet, scaling start ups, work with her sister, and we talk data.
That’s something we both have in common, we love data! We also discuss the volatility of the industry, successful and not so successful exits and how she defines success.
A great episode recorded on a night before a big parliamentary decision on Brexit in January, yet we talk cultures and what it means to have lived in different places.

About the Author

Volker Ballueder

Volker Ballueder was born in Germany before he moved to the United Kingdom in 2001. He now lives close to the South Downs, within easy reach of Brighton and London. He obtained both a Bachelor of Engineering (Hons) and an MBA degree at Aberdeen University; and in his subsequent Digital Marketing career, gained respect as a strategic and commercial leader.

Volker’s MBA thesis was based on Emotional Intelligence (EQ). Since then, he has used methods such as NLP and Strengths Coaching to develop teams and individuals. Emotional Intelligence also contributes to his consulting work; his experience includes leading large teams, positioning companies, and cultivating work-based strategies.

Volker believes his positive attitude and growth mind-set enable him to be more productive. His first book on productivity (#BeBetter) is a summary of success and productivity habits and principles available to anyone, based on his own experiences. He now includes mindfulness teaching as part of his productivity toolkit, supporting executives, individuals and teams to grow.

In 2018, he embarked on a new project interviewing industry leaders about their achievements. Over 18 months, Volker created a 40-episode podcast called ‘Stories of Success’. The summary of those conversations, and the principles he discovered, are now available in this book.