Often best described as the final link in the marketing chain, the sales team (in all its forms) must work effectively to guarantee revenue and profit. This book shows how systematic review and change to implement creative ideas can keep both sales effectiveness and productivity on top form.
It offers a practical approach to growing the business suggesting proven approaches and showing, with examples, how creative ideas can enhance results.
About the author
Patrick Forsyth is a consultant, trainer and writer. He has worked with organisations large and small and in many different parts of the world. He is the author of many successful books on management, business and careers and prides himself on having a clear how-to style. One reviewer (“Professional Marketing”) commented: Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organised, focused and easy to apply.
In this series he is also the author of several titles including “Your boss: sorted!” and “How to get a pay rise”. His writing extends beyond business. He has had published humorous books (e.g. Empty when half full) and light-hearted travel writing: First class at last!, about a journey through South East Asia, and Smile because it happened about Thailand. His novels, Long Overdue and Loose Ends, were published recently.