PATRICK FORSYTH runs Touchstone Training & Consultancy, an independent firm based in the U.K. specialising in marketing consultancy, research and training on marketing issues, sales and communication and management skills.
He is a consultant of many y
This book sets out the principles of how to get yourself into print – a way to positively enhance your profile, extend publicity for yourself, your organisation and your product or service and thus boost sales.
It reviews the opportunities offered by so doing and explains something of the options for action (from getting a publisher to self-publishing), and how to get the most from something once it is published. It also reviews the job of writing: from selecting topics to structuring content and getting the words down quickly and well.