- Introduction: A Key Personal Skill
- Selling In Context
- Face To Face: The Shape Of A Sales Meeting
- Follow Up
A review of how effective conduct of face to face sales meetings can maximise their effectiveness and enhance sales results in business to business selling. The content reviews how to:1. Prepare for success2. Handle a structured interview to best effect: opening strongly, making a persuasive case, handling objections and leading on to a successful close3. Hold and develop business for the future.