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Accelerating your Business through Communication

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Language:  English
The ABC of Accelerating your Business through Communication provides a one stop shop rundown of everything you need to know to master your business messaging and help your company to prosper.
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No matter how brilliant your business, unless you can tell the world why it’s wonderful you’ll fail to flourish. The ABC of Accelerating your Business through Communication takes you through all you need to know to master your messaging, in precisely the order you require. It includes: The cornerstone of a memorable core message, perfecting your pitch for customers, an impressive and effective website, a striking social media profile, how to write blogs that distinguish you as a leader in your field, and strategies for attracting coverage in the press, online, and on the television and radio.

About the Author

Simon Hall is a Course Leader at the University of Cambridge, runs his own business communication agency, Creative Warehouse, and is a journalist, author, and business coach.

He teaches communication, media, business, writing, presentation, storytelling, and public relations skills at Cambridge, along with universities across England, for government departments, and companies.

Simon has a series of books on communication published, including - public speaking and presentations - writing blogs - how to secure media coverage - and leadership communication - along with eight thriller novels.

  • About the Author
  • Introduction
  1. The Core Message
    1. Brevity
    2. The Journey to the Core (Message)
    3. How to Create your Core Message
    4. The Feeling Thing
    5. Your Competitive Edge
    6. Your Audiences
  2. The Elevator Pitch
    1. The Opening
    2. Credibility
    3. Good Manners
    4. Call to Action
    5. Body Language
  3. Websites
    1. The Home Page
    2. Key Words
    3. Search Engine Optimisation
    4. Website Structure
    5. Other Points
  4. Pitches and Presentations
    1. The Golden Secret of Pitching
    2. The Opening
    3. The Tale Only You Can Tell
    4. The Structure
    5. The Ending
    6. Slides
    7. The Q and A
    8. Body Language
    9. Timings
    10. Preparation
  5. Social Media
    1. The Basics
    2. The Bio
    3. Picking Your Platforms
    4. Posting
    5. Photos and Video
  6. Blogs and Articles
    1. Specialism and Story
    2. Writing Style
    3. Word Count and Keywords
    4. Selling
    5. Lovely Layouts
    6. Building an Audience
    7. Titles
  7. Media Coverage
    1. The Golden Rule
    2. The All Important Angle
    3. Story Structure
    5. Don’t Waste Your Work
    6. Pictures
  8. Photos and Videos
    1. Public Enemy Number One
    2. Composition
    3. Angles
    4. Foreground and Background
    5. Focus and Exposure
    6. Lighting
    7. Visual Storytelling
    8. The Business Case
    9. Videos
    10. Making a Video
    11. A Last Word
  • Conclusion
This is so interesting, insightful & current, and will be my go too toolbox. Excellent and detailed information with really useful links.
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About the Author

Simon Hall