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Your Brand, Your Treasure

Name: Your Brand, Your Treasure
Author: Agustín Medina Fernández

by Agustín Medina Fernández

Language : English

The book explains the complex world of brands, from the parameters of identity, notoriety and reputation, as essential elements for the development of sales and customer loyalty.

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The book explains the complex world of brands, from the parameters of identity, notoriety and reputation, as essential elements for the development of sales and customer loyalty.Facing from commercial or institutional brands to personal brands, including brands / city or brands / nation.

About the author

He works all his life in the world of the Advertising, as Copywriter in McCann-Erickson and Lintas, Creative Director in NCK, International Vice-president in Foote, Cone and Belding, and as Founder and President of La Banda de Agustín Medina.He has written thirteen books on Marketing and Communication.Also he has pronounced numerous conferences in the whole world.

Identity, Visibility, Reputation
The Image of the Thing Is More Important than the Thing Itself
A Name Is Not a Brand
How to Build a Brand
Why Brands Are More Important than Products
Marlboro Friday: The Day the Brands Were Born and Died
Products Serve Us, Brands Make Us Fall in Love
Brand Experience and Brand Theater
Digital Media: A New Dimension of Brand Experience
The Abercrombie Case
Conventional Advertising and Branded Content
The Phenomenon of the White Brands
Social and Environmental Awareness of Brands
The Nation Brand
The City Brand
The Personal Brand
Brands in Politics
Brand Value

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Your Brand, Your Treasure

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