Your Brand, Your Treasure

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67 pages
Язык:
 en
The book explains the complex world of brands, from the parameters of identity, notoriety and reputation, as essential elements for the development of sales and customer loyalty.
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Об авторе

Ha trabajado siempre en el mundo de la comunicación y el marketing, destacando su labor como Creativo en agencias de publicidad como McCann-Erickson y Lintas, Director Creativo en Norman, Craig & Kummel, Vicepresidente Internacional en Foote, Cone & Belding y como Fundador y Pres

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The book explains the complex world of brands, from the parameters of identity, notoriety and reputation, as essential elements for the development of sales and customer loyalty.

Facing from commercial or institutional brands to personal brands, including brands / city or brands / nation.

About the author

He works all his life in the world of the Advertising, as Copywriter in McCann-Erickson and Lintas, Creative Director in NCK, International Vice-president in Foote, Cone and Belding, and as Founder and President of La Banda de Agustín Medina.

He has written thirteen books on Marketing and Communication.
Also he has pronounced numerous conferences in the whole world.

  1. Identity, Visibility, Reputation
  2. The Image of the Thing Is More Important than the Thing Itself
  3. A Name Is Not a Brand
  4. How to Build a Brand
  5. Why Brands Are More Important than Products
  6. Marlboro Friday: The Day the Brands Were Born and Died
  7. Products Serve Us, Brands Make Us Fall in Love
  8. Brand Experience and Brand Theater
  9. Digital Media: A New Dimension of Brand Experience
  10. The Abercrombie Case
  11. Conventional Advertising and Branded Content
  12. The Phenomenon of the White Brands
  13. Social and Environmental Awareness of Brands
  14. The Nation Brand
  15. The City Brand
  16. The Personal Brand
  17. Brands in Politics
  18. Brand Value