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White paper: Learning Content Strategy

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Language:  English
Learning content strategy should be seen as an integrated part of the comprehensive ADDIE training model. ADDIE stands for analysis, design, development, implementation and evaluation.
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Learning content strategy should be seen as an integrated part of the comprehensive ADDIE training model. ADDIE stands for analysis, design, development, implementation and evaluation. The focus is on training needs and outcomes using a systems approach. ADDIE ensures that you take the needs of the learner into account and the learning goals and objectives of the learner. The attraction of ADDIE is that it can be used for individual, classroom and online instruction.


  1. Learning Content Strategy & The Addie Model 
  2. Introduction 
  3. Analysis 
  4. Design of Learning Content 
  5. Develop 
  6. Implementation 
  7. Evaluate 
  8. Conclusion 

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Samuel A. Malone

Samuel A Malone is a self-employed training consultant, lecturer and author. He is the author of 21 books published in Ireland, the UK and abroad on learning, personal development, study skills and business management.  Some of his books have gone into foreign translations and second editions. He has an M.Ed. with distinction (in training and development) from the University of Sheffield and is a qualified Chartered Management Accountant (ACMA), Chartered Global Management Accountant (CGMA) and a Chartered Secretary (ACIS). He is a fellow of the Irish Institute of Training and Development (FIITD).