It’s a well-known fact that everyone is in sales. Whether ‘sales’ is in someone’s job description or not, they constantly need to persuade others to take action or at least consider another angle. Those who dislike thinking of themselves as selling something have the greatest challenge with persuasion.This book tackles a very specific aspect of persuasion: preparing the pitch or presentation, or simply doing some deep thinking and planning before an important conversation.After reading this book, the reader will feel empowered and inspired to try the new techniques, and could even be excited about persuading others about their passion or ideas.
About the Author
Mindy Gibbins-Klein MBA FRSA FPSA is an International Speaker and Coach who turns experts into thought leaders and published authors. Mindy has authored and co-authored 13 books and her clients have written and published over 1000 books. A native New Yorker, Mindy currently resides in the UK where she runs The Book Midwife® book coaching brand and The Thoughtful Leader consultancy.Over the past 25 years, she has presented to and coached over 50,000 business executives and entrepreneurs in 18 countries. Her TEDx talk “Sometimes You Need to Change Yourself to Be Yourself” has nearly one million views!
