Based on personal experience - what motivates someone to start up a new business, the ‘do and don’ts’ of business development, and what creates sustainability over time.
About the author
David Murray, MBA BA (Hons) MCInstM, Chartered Marketer, Dip MRS, is the Director of the award-winning Murray Consultancy Ltd, a company he founded in 2000. Before starting up the company, he had gained over 20 years’ experience in research roles within Telewest Communications (formerly Southwestern Bell), The Liverpool Daily Post and Echo Ltd (now Trinity Mirror), and Littlewoods. His company is a full-service Market Research Consultancy covering all aspects of consumer, business-to-business and behavioural research. The organisation undertakes a wide variety of research-based projects including face-to-face interviewing, telephone interviewing, business-to-business research, online interviewing, Focus Groups, in-depth interviewing, Desk Research, and tracking studies. Over the last eighteen years the company has built up an enviable client base of private, public and voluntary sector organisations, which has resulted in repeat business, referrals and company growth.