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The Business of Storytelling

How Storytelling Can Help You Succeed in Business and Life

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Language:  English
All you need to know about storytelling, and how it can be your secret weapon in helping you succeed in life.
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Storytelling is the magic ingredient that can help you get on in life, from demonstrating leadership and establishing a reputation, to motivating a team, persuading and influencing, opening up opportunities, and attracting new business and partnerships.Stories inspire interest, trust and loyalty. They can make the complex understandable, motivate staff, offer a competitive advantage, help you connect with an audience and stand out from the crowd. So, now you’re convinced you need to become a master storyteller, this book will guide you through all you need to know about the beautiful art.

About the Author

Simon Hall is a Course Leader at the University of Cambridge, runs his own business communication agency, Creative Warehouse, and is a journalist, author, and business coach.

He teaches communication, media, business, writing, presentation, storytelling, and public relations skills at Cambridge, along with universities across England, for government departments, and companies.

Simon has a series of books on communication published, including - public speaking and presentations - writing blogs - how to secure media coverage - and leadership communication - along with eight thriller novels.

  • Overview
  1. The Hook
  2. Storytelling Structure
  3. Endings
  4. Want a Fight?
  5. Moonlight On Glass
  6. Give Me Space!
  7. Tricks of the Trade
  8. The Business of Storytelling
  9. The Story Only You Can Tell

Apply effective storytelling techniques to business and personal scenarios. Develop key storytelling skills like creating engaging hooks and satisfying conclusions. Practice using conflict and jeopardy to drive narrative interest. Utilize imagery and imagination to enhance story delivery.

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