Clive C. Price
The consummate sales maestro, Clive can orchestrate any sales dialogue into a win-win for all. Pushing the boundaries of learning, he has successfully trained thousands of delegates around the world who have all experienced the ‘ka-ching’ factor from his u
To be the very best that you can be, you have to have a game plan. You need to know all the basics and then build on them at each step until you become brilliant in your field.
If your field is sales then his book is a comprehensive training guide, which will take you through all the basics and how to build on these at each step throughout the process, making marginal gains wherever possible to give you the edge against all your competitors. You will be taught the psychology of selling and how you can get your prospect to sell to themselves! Learn the art of persuasion and how to turn your prospect on to your offering. You will learn that closing a sale begins at the beginning not the end of the process!
Starting at base-camp you will be informed about prospecting then mastering the next steps of qualifying and partnering, taking you halfway to your goal. Next, you will learn about identifying and creating needs for those products and services and finally presenting pointers and summiting, where you’ve reached your goal and made that all important sale. Step-by-step this book will take you to the top of your game and is a vital reference point for everyone involved in selling.
Harvard Business Review did research on “the three rules for making a company truly great”. The research was unbiased investigating thousands of companies. The focus was to find the most common denominators amongst the companies that were sustainably successful over a long period of time. The research revealed the following rules:
This research shows that it is mostly about sales. Without sales you have no commercial company. You can have the best product, the best services and the best solutions but without sales there is no company. So, if sales differentiate the top performing companies then all companies need to have an effective and proven Sales Process in place.
“The myth behind sales being a ‘born-with’ characteristic should be dumped as the art of selling can be learned,” says Clive Price. Sales Directors think that all they need to do is find born sales people to perfect their team. This is not the case – to be a great sales person, you do not need the gift of gab but a basic system of sales skills. In this book you will learn that GREAT salespeople use a proven and modern sales methodology and you will be taken through each step, so that you can learn how to reach your sales peak for you and your company.
All business activity starts with the sale. Your business needs you to get their products or services sold to the customer. Without sales, there would be no business. It makes common sense that any guidance that you can get to increase your sales volumes and profit margins will go a long way towards driving your business success.
In order to do this, as an experienced sales professional, you need to make a few fairly simple, smart changes in the way you think and behave while selling. When you read this book you’ll learn a few tricks on how the psychology of selling really works and discover new techniques that you can use right now.
This book is thorough and concise and I have no hesitation in recommending this clear and well-mapped sales approach for people who are serious about successful selling.
Director & Business Advisor