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Strategic Communications

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Language:  English
Whether it’s attracting customers, raising money, or winning backing for your idea, this book will show you how communications can support your efforts.
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You could take months giving talks and presentations, type away for weeks promoting your message online, spend thousands of pounds on advertising…

Or you could use strategic communications to achieve your aims with much less time, money, and effort.

Whether it’s attracting customers, raising money, or winning backing for your idea, this book will show you how a wide range of communications can support your efforts in both straightforward and subtle ways.

About the Author

Simon Hall is a Course Leader at the University of Cambridge, runs his own business communication agency, Creative Warehouse, and is a journalist, author, and business coach.

He teaches communication, media, business, writing, presentation, storytelling, and public relations skills at Cambridge, along with universities across England, for government departments, and companies.

Simon has a series of books on communication published, including - public speaking and presentations - writing blogs - how to secure media coverage - and leadership communication - along with eight thriller novels.

  • About the Author
  • Introduction
  1. Your Goals
  2. Strategic Communications Plans
    1. The Grid
    2. Realism
    3. Goals
  3. Understanding Your Audience
    1. Audience Profiling
    2. Adapting Messages
  4. Key Messages
    1. The Key Message
    2. Repetition, Repetition, Repetition
    3. Maximising Your Chances
    4. Subsidiary Messages
  5. Storytelling
    1. Telling Your Own Story
    2. Storytelling Through Others
  6. The Media
    1. Tactics
    2. Approaching The Media
  7. Social Media and Blogs
    1. Standard Social Media
    2. Building A Community
    3. Strategic Social Media
    4. Blogs
    5. Timings
  8. Timing
    1. Launches
    2. Building Up
    3. Opportune Moments
  9. Bad News
    1. The Strategic Principle of Sticky Stories
    2. Burying Bad News
  • Conclusion

Learn how to engage with your audience using storytelling in communication. Apply effective timing and tactics in delivering strategic communications. Manage bad news communication with appropriate strategies.

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