Organizations face an array of risks that may escalate to crises. Strategic communication regarding both potential risks and emergent crises is paramount for organizational sustainability. Risk and crisis communication is an art – not a recipe. Organizational risks and crises stem from a complex combination of variables, individual decision makers, and varying emotional states connected by communication.
This e-book explores the complex process of organizational risk identification, risk conversion into crises, and ethical communicative approaches therein. Grounded in a comprehensive communication theory foundation, readers will: (a) explore risk and crisis typologies; (b) consider the intersection of organizational mission, stakeholders, and contextual influence variables; (c) develop communicative processes; and (d) engage critical thinking skills necessary to respond to emergent risk and crisis communication challenges.