Categories Pricing Corporate

Relationship Marketing in HR

21m 2s
Language:  English
A strategic and practical framework for HR to take people as a starting point. Brings employees more job satisfaction and at the same time increases their added value for the organization.

Organizations want to better meet the changing wishes and expectations of employees. Not only to give the employee more happiness at work but also because a happier employee is of greater value to the organization. By looking at HR through a relationship-marketing lens, HR is defined by the relationship between employer and employee and the value that arises from it. In this expert talk I introduce the 7 Rs of labor. To understand the value of and for the employee in the relationship, and to make it concrete in the employee experience.

René Herremans