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Powerful Press Releases

How to Get Your Story in the Media

17m 35s
Language:  English
Media coverage is the best publicity you can get, and this talk will take you through everything you need to know to make a splash in the news.
Описание

Beginning with the all-important angle, then moving onto the headline, what to put in your news release, the power of pictures, and the importance of strong quotes, we’ll cover all you require for a release that journalists will find irresistible.

About the Author

Simon Hall is a Course Leader at the University of Cambridge, runs his own business communication agency, Creative Warehouse, and is a journalist, author, and business coach.

He teaches communication, media, business, writing, presentation, storytelling, and public relations skills at Cambridge, along with universities across England, for government departments, and companies.

Simon has a series of books on communication published, including - public speaking and presentations - writing blogs - how to secure media coverage - and leadership communication - along with eight thriller novels.

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