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On-Page SEO that You Can Do Yourself

The Key Elements that Will Get Your Site Noticed

4 reviews
Language:  English
Learn the key elements and thinking around how on-page SEO works, with zero coding or web dev skills outside of typical admin access to a CMS such as WordPress, Shopify, or Magento.
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In this book, you will learn the key elements and thinking about how on-page SEO works. You will be able to enhance your visibility on Google with zero coding or web dev skills outside of typical admin access to a CMS such as WordPress, Shopify, or Magento.Make sure you are making the changes that work for you rather than following a checklist from 2005. Understand the nuance behind core factors as well as the skills needed to better understand what works for your business.

About the Author

Chris Simmance is a Digital Marketing Consultant, Keynote Speaker, and Entrepreneur based in London. He has been working in the Digital Marketing industry since 2010. He has founded, run, and exited several digital focused businesses and contributed to the industry by supporting training events and judging international Digital Marketing Awards.

  • About the author
  • Preface
  1. SEO: A Potted History
    1. Where it Started
    2. The Key Players Now
    3. How Things Have Changed
  2. How Search Engines Work
    1. What is Crawling?
    2. What is Indexing?
    3. How Does Ranking Work?
  3. What Is On-Page SEO?
    1. What You Need to Know
    2. The Key On-Page SEO Elements
  4. On-Page SEO Key Elements & Best Practices
    1. Why Keyword Topics are Important
    2. Title Tags
    3. Meta Descriptions
    4. Images
    5. Internal Linking
    6. What is Internal Link Equity?
    7. Internal Redirects
    8. The Importance of Quality Content
    9. Page URLs
    10. Basic Conversion Rate Improvement Best Practices
  • Glossary of Key SEO Terms & Jargon
  • Final Thoughts
  • Endnotes
good book
I run a small business in a competitive industry in Michigan, and needed a DIY guide to teach me how to keep my site at the forefront of search results. This book fit the need perfectly, and was simple enough to take me from having almost no background in SEO to being quite decent at it. This will save me a fortune in digital marketing costs and keep my site visible to potential customers.
Awesome introduction to the key requirements for SEO - it covers the history & why it is critical for all organisations, touching key onsite & off-site requirements.
This is one of the best books on the market on all things SEO; covering the history of how it started to practical tips you can use on your site today. Super accessible and a great introduction to on-page SEO.

Chris Simmance