On-Page SEO that You Can Do Yourself

The Key Elements that Will Get Your Site Noticed

Рейтинг:
( 0 )
58 pages
Язык:
 en
Learn the key elements and thinking around how on-page SEO works, with zero coding or web dev skills outside of typical admin access to a CMS such as WordPress, Shopify, or Magento.
Эта электронная книга доступна по платной подписке
Стоимость подписки: бесплатно первые 30 дней, далее — $5.99/месяц
 
Эту книгу можно прочесть на нашей онлайн-платформе. Без рекламы.
Новинки
Об авторе

Chris Simmance is a Digital Marketing Consultant, Keynote Speaker, and Entrepreneur based in London. He has been working in the Digital Marketing industry since 2010. He has founded, run, and exited several digital focused businesses and contributed to the industry by supporting training events and ju

Описание
Содержание

In this book, you will learn the key elements and thinking about how on-page SEO works. You will be able to enhance your visibility on Google with zero coding or web dev skills outside of typical admin access to a CMS such as WordPress, Shopify, or Magento.
Make sure you are making the changes that work for you rather than following a checklist from 2005. Understand the nuance behind core factors as well as the skills needed to better understand what works for your business.

About the Author

Chris Simmance is a Digital Marketing Consultant, Keynote Speaker, and Entrepreneur based in London. He has been working in the Digital Marketing industry since 2010. He has founded, run, and exited several digital focused businesses and contributed to the industry by supporting training events and judging international Digital Marketing Awards.

  • About the author
  • Preface
  1. SEO: A Potted History
    1. Where it Started
    2. The Key Players Now
    3. How Things Have Changed
  2. How Search Engines Work
    1. What is Crawling?
    2. What is Indexing?
    3. How Does Ranking Work?
  3. What Is On-Page SEO?
    1. What You Need to Know
    2. The Key On-Page SEO Elements
  4. On-Page SEO Key Elements & Best Practices
    1. Why Keyword Topics are Important
    2. Title Tags
    3. Meta Descriptions
    4. Images
    5. Internal Linking
    6. What is Internal Link Equity?
    7. Internal Redirects
    8. The Importance of Quality Content
    9. Page URLs
    10. Basic Conversion Rate Improvement Best Practices
  • Glossary of Key SEO Terms & Jargon
  • Final Thoughts
  • Endnotes