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Market Research

A Secure Foundation to Marketing Action

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Language:  English
This is an explanatory overview of marketing’s “finding out” process describing what falls under the heading of market research, how it is conducted and how it reduces the inherent risk of business.
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This book is an explanatory overview of what falls under the heading of market research, how it is conducted and how it reduces the inherent risk of business. It looks particularly at:

1. The various kinds of research involved in marketing’s “finding out” process
2. The role, purpose and usefulness of research
3. The structure of a good research project
4. An indication of the techniques and technicalities involved.

  1. Introduction: Reducing Business Risk 
  2. What Exactly Is Market Research? 
  3. How Market Research Works 
  4. A Research Project: A Structured Approach 
  5. Summary: Ten Steps To Making Market Research Work 
  6. Glossary 

good
This book reads very nicely.
Excellent, very informative. Thanks Patrick Forsyth
Research enthusiasts in marketing, agribusiness and economics will surely love this book.
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Patrick

Patrick Forsyth