Categories Pricing Corporate

Making PPC Marketing Profitable

Language:  English
The book covers how to get a positive return on investment from Google Adwords advertising by correctly structuring an Adwords account and following a proven optimisation process.
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The book covers how to get a positive return on investment from Google Adwords advertising guiding the reader through a step-by-step process. Exercises encourage the reader to follow each step, following a recommended approach to creating an Adwords account, a proven optimisation method that improves the number of leads generated, whilst at the same time, reducing overall advertising costs. By the end of the book, the reader will have a set of profitable advertising campaigns to meet targeted lead and sales goals whilst achieving a positive return on investment.

About the author

Greg Spence is a specialist in digital marketing, and a digital marketing advisor to several businesses. He spent 27 years in the computer industry in both a technical and marketing capacity, and he ran marketing teams for some of the largest IT companies in the world.

Greg has appeared on BBC Radio 2, BBC Radio 4, BBC Radio Kent, and has spoken at conferences around the world.

  1. Introduction 
  2. PPC Mistakes Businesses Typically Make 
  3. Google Adwords Overview 
  4. The Process for Achieving a Return on Investment 
    1. The steps to achieving a positive ROI 
    2. Determine marketing goals 
    3. Determine your daily budget 
    4. Tracking your leads 
    5. Match Adwords bidding options to marketing goals 
    6. Find your keywords 
  5. Recommended Approach to PPC Advertising 
  6. Google Adwords Account Set-up 
  7. How to Optimise Your Account Performance 
  8. Expanding Your Advertising Reach 
  9. What to do next