In agile organizations where teams are primarily self-organizing, having visibility and a distinct team brand is a game changer. It’s not just about a catchy logo or clever slogan; it’s about building and communicating a collective identity that drives success. In this Virtual Classroom, you will learn how your team can benefit from strong positioning. You will discover three essential perspectives to increase your team’s impact, how to build top-of-mind awareness with key stakeholders, and the five steps to get your team’s voice heard.
About the Expert
Dr. Petra Wüst heads the consulting firm Wüst Consulting GmbH in Basel. She is an expert in self-branding and self-marketing and has worked internationally as a trainer, speaker and coach for 20 years. She also teaches at the University of Basel and is the author of several renowned books. In her current work, she focuses on Team Branding, merging team building with strategic positioning to create high performing teams.
