Categories Pricing Corporate

Implementing a Plan Requires Change

An Abeceder Quotation Conversation

Michael Millward
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27m 10s
Language:  English
Michael Millward and Dr. Luke Pittaway, Ohio University Centre for Entrepreneurship, discuss a Joseph Schumpeter quote about how implementing a change requires a change in behaviour.

Dr. Luke Pittaway, O’Bleness Professor of Entrepreneurship at Ohio University Centre for Entrepreneurship, discusses with Michael Millward a quotation from Joseph Schumpeter about how successful implementation of any plan requires the people involved to fundamentally change their behaviour.