This book deals with the idea of success from the perspective of considering failure as a natural event, both in our personal lives and in our professional careers. It vindicates failure as a necessary experience in order to achieve success. It helps us deal with every difficulty and enables us to correct our mistakes and reinforce our potential values.
About the author
My work has always been linked to communication and marketing. I have thrived in creative positions working for markitng agencies such as McCann-Erickson and Lintas, as a Creative Director for Norman, Craig&Kummel, as an International Vicepresident for Foote, Cone&Blendin and as Founder and President of La Banda de Agustín Medina.
Speaker and author of 12 books about publicity, marketing, creativity, motivation, branding, strategy, digital and social media.
