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How to Communicate in a Crisis

Tony Coll
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20m 17s
Language:  English
Getting your message out during a crisis is one the most stressful challenges a leader can face. Crisis communication coach and former BBC journalist Tony Coll guides you through the dos and don’ts.
Описание

Talking to the media is scary at the best of times, but in a crisis it can be terrifying. Yet this is precisely the time when it’s absolutely vital to communicate promptly and effectively. If you say nothing or say the wrong thing, you can bring down your organisation. Crisis communication coach and former BBC journalist Tony Coll gives tips and techniques for dealing with different types of crisis, including customer complaints, media stories and physical disasters.