Sales is constantly evolving. Whether it’s because of changes to the economy, your industry, the customer, or the introduction of new tools and technologies, sales professionals must be able to adopt new skills and adapt their approach. That requires having a framework or set of guiding principles, that lay the foundation for selling effectively in any situation. These are principles that remain the same no matter what you’re selling, and will help you master the core of selling by developing skills that will help you excel, no matter the circumstances.
About the Author
Steve Bookbinder is a renowned trainer, coach, and sales expert who helps businesses from around the world increase confidence and improve performance. Steve is the CEO and lead trainer for Digital Media Training where he has delivered more than 5,000 training events. He’s trained, coached, managed and mentored more than 50,000 sales professionals. Throughout his 30+ year career in sales, sales management, coaching, and training, he has observed first-hand the best practice strategies, tactics, and habits of top performing businesses and salespeople, globally.